East Daley Analytics – Dissecting the Energy Value Chain

Unbiased, actionablemarket intelligence

We believe no one should be surprised by an energy market event.

We provide data expertise found nowhere else in the market.

East Daley Analytics does volumes better than anyone else in the market. We specialize in identifying, understanding, and monitoring operational risk throughout the oil and gas value chain. We dissect 1,100+ North American natural gas, crude and NGL assets for volumes, rates and competitive dynamics to identify which assets are most important and isolate their operational value. We help with the heavy lifting by providing transparency in the energy market through market reports, data sets and consulting projects. 


Expertise by
industry professionals

Meet the team of energy sector experts ready to guide you.

Jim Simpson

Founder and Chief Executive Officer

As CEO and co-founder, Jim launched East Daley Analytics to disrupt a market by driving transparency in energy commodity and capital markets. On this mission, East Daley Analytics has become the go-to, trusted source for the most accurate and detailed North American energy expertise by connecting micro-level commodity data with macro-level capital market insights. READ MORE ►

Jim commonly refers to this as “connecting the molecules to money.” As a 23-year veteran of the energy industry, Jim’s experience analyzing and managing energy information and commodity risk for the gas and power industries has enabled him to understand the complex market dynamics that create market events. As a former co-owner and executive at BENTEK Energy, Jim built and led the research group that pioneered the standard for today’s natural gas supply and demand analytics. Bentek Energy was sold to Platts/S&P Global in 2011. Earlier in his career, he spent extensive time at Enron modeling large structured transactions in both gas and power, as well as trading natural gas.

Jim was recognized as one of the top CEOs for the 2020 Titan 100 and one of the top 50 executives in the Denver Business Journal’s 2019 Who’s Who in Energy. He has spoken at numerous industry events including LDC Gas Forums, the BENTEK Natural Gas Conference, TPH’s Hotter ‘N Hell Energy Conference and the Energy Information Administration National Convention. He has also been quoted for his energy industry expertise in several publications such as Natural Gas Intelligence, Platts, The Denver Post and Hart Energy and has authored articles on the energy financial market in publications Oil&Gas Journal, Oil&Gas Financial Journal and Seeking Alpha. Jim also currently serves on the Board of Directors at Navarik Corp.


Justin Carlson

Co-Founder and Chief Strategy Officer

Justin is the Co-Founder and Chief Strategy Officer of East Daley Analytics. With a passion for strategy and deep expertise in oil and gas market supply and demand, Justin co-founded East Daley Analytics to creatively transform data and information into market moving knowledge and wisdom to drive client success. READ MORE ►

In his role as CSO, Justin oversees the strategy for developing products and analysis that drive transparency in energy capital and commodity markets. He is the creator of Dirty Little Secrets, an industry game-changing annual report which breaks down companies by asset and provides market insights and due diligence across the entire energy market ecosystem. Prior to co-founding East Daley Analytics, Justin spent over 15 years in data analysis, energy information, and consulting across the energy sector. He led the natural gas analytics team for Platts Analytics and was a senior member of the leadership team for Bentek Energy, which was acquired by Platts in 2011. During his time with Platts/Bentek, he helped execute numerous transformational market studies and led the development of hundreds of customized analyses regarding asset acquisitions, strategic planning, development projects and other market events in the oil, gas, and natural gas liquids’ sectors.

Justin has spoken at numerous industry conferences including the Marcellus Utica Midstream Conference, LDC Forums, and DUG, and has been quoted in publications such as Barron’s Midstream Business, Natural Gas Intelligence, and the Wall Street Journal. He has also authored articles on the energy financial markets for Forbes, Oil and Gas Journal, and Seeking Alpha. Justin has a BS in Mechanical Engineering and an MS in Engineering Management from the Colorado School of Mines.


Lee M. White

CPA, Chief Financial Officer

Lee oversees the accounting, budgeting and strategic financial planning for East Daley Analytics. Her expertise includes accounting, strategic, administrative and leadership talents gained from over 20 years of experience in controllership and public accounting.

Prior to joining East Daley Analytics, she was the U.S. Group Controller at a large oil and gas service company where she managed accounting for the company’s five US entities and oversaw the financial reporting. She also was involved in providing information for the public filing for the company’s largest operating group. Lee graduated with a bachelor’s degree in economics from the University of Iowa and obtained her CPA certification after doing accounting coursework at Drake University. She is a member of the American Institute of Certified Public Accountants (AICPA).
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Gary D. Good

Vice President, Data Strategy and Technology

As the Vice President of Data Strategy and Technology, Gary oversees East Daley Analytics’ day to day and long-term data strategy initiatives. Gary sets business objectives and technology needs that help define strategic direction. He also leads the teams that focus, define, and execute the company wide data and technology strategies. He has a passion for all things data and utilizes Cloud Management, Agile and Scrum, Azure and Enterprise Blockchain to drive data efficiencies and completeness within the company. As a leading data company, East Daley Analytics and Gary’s team utilize new technologies to help drive and innovate data solutions which do more than just deliver data to our clients; they enable them to make the right decisions.

Prior to joining East Daley, Gary spent 15 years leading various multinational teams for S&P Global Platts Data Enrichment and Data Science teams. His teams focused on creating new content by combining source and industry analysis, applying taxonomies and symbols, completing advanced data analysis, utilizing state of the art systems and AI, and creating standard output for use in products.

He is a Colorado native who attended the University of N. Colorado studying both Computer Science and Business Finance. In his free time, he enjoys camping, off-roading, playing guitar and being a father and husband to an awesome wife and daughter.


Rob Wilson

Vice President, Product

As East Daley Analytics’s Vice President of product , Rob manages a team of equity and commodity market analysts covering midstream energy companies to provide financial models at the asset level. 

As a foundational team member at East Daley Analytics, Rob’s expertise in financial analysis, financial metrics, energy CapEx and M&A helps clients understand the energy market landscape by giving them timely data to make better decisions ahead of the market and gain a competitive advantage. He has over 17 years of financial market expertise and previously served as Lead Analyst on the Acquisitions and Dispositions team at DCP Midstream. He also worked in the commercial banking sector at Merrill Lynch and led risk management consulting projects for financial services firms while at Protiviti.

Rob has spoken at several energy industry conferences including EnerCom, Marcellus-Utica Midstream Conference and Deutsche Bank Conference, and has been quoted for his market expertise in publications such as Oil & Gas Financial Journal and Midstream Business Magazine. He graduated from the University of Wisconsin-Madison with a bachelor’s degree in Finance and earned the CFA designation in 2016.

Chris Noonan

Chris Noonan

Vice President, Sales
Chris is responsible for engaging East Daley’s current and new clients and helping them navigate the ever-changing energy market. By understanding the user experience and connecting clients with East Daley’s robust data and analysis, he brings value in a way that immediately builds trust. Chris is instrumental in delivering on the company’s vision to drive energy transparency by distilling and communicating the advantage of providing an unbiased market view that bridges the gap between commodity and financial data.

Chris brings over 18 years of experience across diverse industries and has a passion for leading business development, sales, marketing and revenue growth. Prior to joining East Daley, he held a variety of positions focused on client engagement and experiences resulting in increased revenue and growth. Chris has a bachelor’s degree from the University of Arizona.

Join our team today

If you have the drive and passion to solve meaningful challenges alongside experts, you’ve come to the right place.

Explore Open Positions

What is the East Daley advantage?

Read some success stories and see for yourself, the East Daley advantage.
EDA Advantage

The situation

A large equity investment firm needed to streamline coverage of public midstream research so that they could spend more time expanding into new coverage.

Our solution

By leveraging East Daley’s Models and research, they were able to focus quarterly research efforts on opportunities where there was market discrepancy. They also leaned on the East Daley research and interaction with the EDA analytics team to quickly come up to speed on those opportunities. Additionally, outside of public companies EDA has full financial models on, the firm also leverage EDA analysts to get up to speed on individual assets, basins, and data sets that helped them quickly build out new coverage.
EDA Advantage

The situation

Investment firm recently made a large investment in a midstream company but was concerned about some of the underlying fundamentals of the company’s assets.

Our solution

They engaged EDA to review the company base model. After only a few hours going through the base model and reviewing EDA’s financial model for the company, they completely exited their position in the company. Within months of exiting that position, the value of the company fell substantially due to new management reported guidance that indicated the underlying fundamentals of the assets were challenged.
EDA Advantage

The situation

A private equity firm approached EDA about a quick turnaround due diligence advisory services project.

Our solution

The EDA team quickly leveraged its asset database and expert consultants to turn not only commodity fundamental models but also financial outcomes for the asset. Additionally, through the process, the client saw the ability to leverage East Daley’s subscription services to allow the firm to expedite the due diligence process, close quickly, and pre-empt competitors in future deal flow. This also helped move past bad deals more quickly.
EDA Advantage

The situation

A Midstream Company was looking for a strategic review of their company and the industry, including peers that would help inform their strategic plan.

Our solution

East Daley paired subscription and advisory services to not only quickly get them to a strategic review but also to provide ongoing research of their peers, their customers, and the basins they operated in.

Your energy market strategy is only as good as your data

Do you spend hours looking for the data you need to get a step ahead?
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Commit to avoiding risk and surprises with energy opportunities and gain the advantage you need to stay ahead.

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